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YOUR NEIGHBORHOOD
DEPARTMENT STORE
WE'RE AIMING HIGHER
The perfect blend of timeless classic
and cutting-edge cool.
Our online collection will be driven by the very best personalization and recommendation engines.
In stores, we’ll focus on
localized curated collections.
The most important unifier of our stores is that shopping isn’t just a transaction — it’s an experience across all our channels.
RETAILING THAT WORKS IN TANDEM
ALWAYS ON
IN PERSON
ONLINE
ALWAYS ON
Our multichannel reach meets shoppers wherever they’re at — scrolling on their phones late at night, browsing at their local malls, checking their emails, and on the lips of their favorite influencers. Each new brand interaction brings our regional communities closer together.
IN PERSON
You’ll visit pop ups and events, plus browse a store collection that’s truly unique to BRANDX. Your favorite brands sit alongside pieces made by local artisans, and you’ll chat with stylists ready to help you refresh your seasonal look.
ONLINE
You’ll get the sleek, intuitive store experience you expect. We’ll serve up personalized recommendations unique to your style on the website and across your digital life.
RELENTLESSLY CURRENT
Our approach is designed to get shoppers to do more than just click that buy button — we want an engaged community that keeps on coming back.
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• Virtual Reality try ons
• Shoppable videos
• Live shopping events
• Shopping with influencers or friends
• Livestreaming with stylists
• Buzzworthy influencer marketing
• Video trend reports
WHAT'S COMING NEXT
Online shopping is predicted to account for 27% of overall sales in 2023.*
This means, of course, that in person shopping is alive and well. Our future brick and mortar locations will become the asset that digital—only retailers lack: a physical touchstone for the brand.
Our beautifully designed stores will prioritize localized immersive experiences. Ones where customers see the true potential for the items in a collection as they browse room after room of stylists, demonstrations, and displays that beg to be touched.
*Forrester Research